Assume that we will not know anything about your company when describing your product/service offerings.
Describe your ideal client/customer. How are they hearing about your business?
How can you help prospects, compared to others in your industry? What’s special about your work experience?
The what and why. An explanation of what’s happening to bring about the need for this project e.g., a new product launch.
What are the pieces you need from us?
Timeline, budget, existing branding guidelines, etc.
Who are the decision makers on this project? What is the standard turn-around time for making a decision?
Is there anything else you'd like us to know?